How to Write Marketing Emails for Pandemic-era Prospects in 2021: A Guide
By now, you’ve likely heard that people are spending more time online. This isn’t a surprise, considering how quarantine and social distancing restrictions have affected everyone’s lifestyles. However, as a New York Times analysis revealed, people aren’t necessarily visiting the same websites they frequented before COVID-19 swept the globe.
It’s OK to Take a Break From Social Media — Even When It’s Your Job
In the absence of in-person events and hangouts, people are spending their free time online during the COVID-19 pandemic. By connecting with others virtually, they can overcome feelings of isolation and stress. Several months into the pandemic, professionals are concerned this reliance on the internet for companionship and normalcy has resulted in unhealthy — albeit understandable — coping mechanisms.
Five Tactics to Set Lead Generation Expectations for Impatient Marketing Clients
Marketers know that marketing initiatives can take months before achieving measurable ROI. However, when clients see no traction in the first few weeks, they may become concerned. Clients might think the campaign is suffering despite marketers' assurances that they're on the right course.
3 Qualities of Excellent Writers You Need in Your Business
Good writing is the difference between a campaign that drifts drearily by and a campaign that sings through the noise and makes your leads sit up and listen. It’s a commonly overlooked skill. When creating a lot of content, it can be easy to rely on familiar patterns. That’s why so many campaigns end up sounding alike. It’s also why companies that send well-written emails and content to their leads immediately stand out.